GET THE MOST OUT OF YOUR SPACEWhile a 10 by 10 space may appear to be insufficient, there is a lot that can be done with it that is both utilitarian and visually pleasing. A 10 × 10 trade show booth display may be the most cost-effective solution for new exhibitors, but that doesn't signify you have to forgo style. While many people assume that a 10 x 10 booth means a vinyl popup, you may actually rent a fully customized rental exhibit that will stand out on the show floor. IMPROVE YOUR VISIBILITYYour 10 x 10 booth can still create a big impact with distinctive designs that have seemingly unlimited possibilities—from 3D logos to backlit fabric displays. Everyone else with a 10 × 10 booth is constrained in the same way you are; it's just an issue of executing an on-brand message creatively. It's fairly uncommon for some firms to employ a huge, sturdy booth for a few select exhibitions while using a smaller display for exhibits with different brand objectives. PERSONALIZED APPEARANCE AND FEELINGFabric graphics are a vibrant and eye-catching method to bring people into your booth, and there are tiny, convenient alternatives that may help you build budget-friendly and attractive displays that stand out from the crowd. Some lightweight solutions are so small, portable, and simple to put up that they cut labor and drayage costs in half. Fabric displays use high-quality textiles and wrinkle-free graphics to provide a seamless and elegant appearance. Why Should You Learn Everything There Is To Know About 10x10 Booths?If you're wondering why we've decided to focus on 10x10 booth design, the solution is easy. In practically every business, the vast majority of trade show booths are 10x10 in size. Booths measuring 10x10 are significantly more prevalent than booths measuring 10x20 or larger island booths. The following are some of the important aspects that contribute to the popularity of 10x10 booths: Less expensive: The cost of a 10x10 booth space and a 10x10 booth is less than that of larger spaces and booths. Variation in a location: The availability of 10x10 booth locations is frequently greater than that of other booth sizes. Convenience for exhibitors: Exhibitors will find it easier to set up and take down their booths thanks to the 10x10 dimensions. Constraints on size: Due to capacity constraints, all exhibitors are required to use a standard 10x10 booth area. Visit: https://www.purexhibits.com/10x10-trade-show-booth-rentals-las-vegas/ 5 Ways to Create the Most of Your 10x10 BoothMaking the most of your booth's limited space will help you get the most out of your trade show investment. Follow these five strategies to reach the most out of your 10 x 10 booth design:
1) Request a booth in the corner. Because of its accessibility, corner booths are highly sought after. The majority of inline 10x10 booth spaces are sandwiched between two other booths, allowing only ingress from the front. On the other hand, corner booths have only one adjoining booth on one side. Attendees will be able to see your display from both the front and open sides of the booth as a result of this.
2) Keep your booth's front door open. Trade show attendees will be unable to enter your booth area if you place a large cabinet, table, or another item across the front of it. Keeping the front of your booth open gives it a welcoming image and makes your 10 x 10 booth feel larger. 3) Put the taller and larger things in the back of your booth. In the exhibitor prospectus, most trade show organizers specify height restrictions. Exhibitors who acquire a 10x10 booth space, for example, are normally not permitted to utilize a display that is taller than 8 feet. Many trade exhibits have height restrictions for the front half of the space, so keep that in mind when designing your 10x10 booth. (These height restrictions are usually in place to ensure that trade show attendees can see your booth well.). 4) Keep your booth as clutter-free as possible. Visitors are more likely to wander around freely in your booth if it is clean and open. A clutter-free environment also gives your exhibit a more professional impression and prevents attendees from tripping over stuff. 5) If you're going to use furniture, make sure it's well-chosen. One or two pieces of furniture can offer a sense of coziness to your booth while also making it appear more inviting. However, hold in mind that you only have 100 square feet to work with. Avoid cramming too much furniture into your booth by selecting bulky chairs. ? Podcast: https://pod.co/podcastlive/how-do-you-set-up-a-10x10-booth-for-a-trade-show via https://purexhibitsusa.blogspot.com/2022/03/booths-for-10x10-trade-show.html
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How to Keep Up with the Times with a Rental Trade Show BoothIf you desire your company to get noticed at conventions and events, you must keep up with the times. A well-done trade show booth rental is one of the greatest methods to accomplish this. You gain flexibility and peace of mind by renting an exhibit display. It's also one of the most affordable methods to prepare for a trade fair. Keep Customers Engaged by Using VariationProfessionals frequently attend two to four trade events per year, so it's no surprise that everything starts to seem the same. To be honest, exhibitors that exhibit at too many conventions in the same booth can begin to appear monotonous. Why would a potential consumer come to your booth after seeing the same uninspiring thing four months ago?Exhibitors must be willing to offer the unexpected in order to compete in a trade show. Exhibit rentals are one of the greatest methods to go about it. On a shoestring budget, renting is a cost-effective method to add variety. Scalability is a feature of display booth rentals.Nothing is more aggravating than making preparations for a trade show only to discover last-minute adjustments on the display floor. A work trip might become a nightmare if you're scrambling to make display modifications. However, regardless of unanticipated space constraints, you may still construct an attractive tradeshow display by storing your own booth and renting one. Renting an exhibit, on the other hand, can be advantageous if you find yourself with more floor space than anticipated. In the end, renting an exhibit saves money.Looking at the bottom line might persuade firms who aren't convinced about booth rents to reconsider. In a variety of ways, renting an exhibit display saves money. As previously noted, hiring an exhibit booth can help add variety to your event without breaking the bank. Renting, on the other hand, eliminates freight expenditures. Freight is frequently more expensive than the exhibit or even the trip to the trade show! Ensure that your trade show booth rental is tailored to your specific needs.When hiring an exhibit, it's critical that firms avoid rental providers that don't provide customization. If a solution supplier claims that an exhibit cannot be altered, they are just not a good solution provider. Look for a rental provider that provides turnkey solutions, or true solutions that require no effort from you. Check to see whether the exhibit rental can include your logo and graphics, as well as if there are other customization choices. The provider should, for example, provide a selection of furniture, flooring, display racks, and lighting that will help transform a rental into a remarkable exhibit. Because one of the reasons you're renting is to minimize shipping issues, make sure the firm manages the exhibit's delivery, setup, and dismantle down. Taking care of these items before you step foot on the exhibit floor will allow you to concentrate on promoting your company and getting the most out of your trade show experience. To guarantee that your event goes off without a hitch, we have a team of experts ready to assist you. Pure Exhibits has a long history of successfully organizing and executing events. We've figured out what works and what doesn't. Let us assist you in avoiding typical blunders and creating a booth that is truly memorable. ? Podcast: https://pod.co/podcastlive/how-to-find-the-best-booth-rental-in-las-vegas via https://purexhibitsusa.blogspot.com/2022/03/how-can-trade-show-booth-rental-help.html IntroductionWe'll look at the advantages of renting a trade show display for your next event in this article. A trade show is a fantastic method to get your brand in front of thousands of people and generate genuine interest in your business. A rental exhibit is a terrific way to get a feel for the waters without committing too much. We'll go through all of the reasons why a bespoke rental exhibit would be a good fit for you, as well as how to choose between buying and renting.
Rent a trade show booth to stretch your event budget!
What are the Advantages of Renting a Trade Show Display?For many exhibitors, renting a booth at an exhibition is an appealing option. Let's grab a peek at some of the primary advantages of renting screens before we get into all of the options: You'll get more bang for your buck:After the trade fair, there is no need for storage. Costs of storage might easily pile up. Particularly if you have a large display. Because they don't have to worry about pricey storage costs, some exhibitors believe that renting a custom exhibit is more cost effective. There will be no missing parts or future maintenance costs. There's no need to be concerned about equipment wear and tear between performances because you don't own the displays. Only the time you use the materials is your responsibility. Time spent on paperwork and planning is reduced. Many of the practical issues associated with shipping, storing, and setting up a trade show display are alleviated by renting. Overall, this equals less paperwork and planning! Every event has the conceivable to be a brand new show with a fresh design. Why not try a few different techniques if you're not sure what your perfect event marketing approach is? For each new show, you can try out a fresh installation with a rental display. You can experiment with numerous custom designs until you discover the one that best suits your needs. For comprehensive turnkey show management, turnkey rentals are available. You may get started right away with turnkey rentals. The display is delivered to you ready-to-use and built to your precise requirements. Check out the examples below to glimpse what a turnkey display can do for you. Our trade show booth rental programs are great for first-time exhibitors who want to "try before they buy" or customers who require additional trade show displays when their own exhibit is required to attend two trade shows at once. Alternatively, try our turnkey trade show booth rental solutions, where we'll handle all of the show logistics for you, allowing you to enjoy a complete turnkey trade show experience! Inline 20x30 trade show booth rental Las Vegas booths are available for rent turnkey. Rental solutions that are completely turnkeyHardware rental, transport to the event, setup and deconstruction at the event, and return shipment to our warehouse are all included in the costs mentioned for these four turnkey booth rental packages. It's a complete solution that allows you to get there and go! Packages of printed full-color graphic design are available for purchase. This allows you to customize the display with your own marketing message. Prices listed are for any event in Las Vegas; additional fees may apply for alternative locations; please inquire for a detailed price. Pure Exhibits offers a variety of specialized services to assist you in designing the right trade show exhibit. End-to-end service that begins with concept design and concludes with booth removal following the show. ? Podcast: https://pod.co/podcastlive/what-are-trade-show-booths via https://purexhibitsusa.blogspot.com/2022/03/rental-of-trade-show-booth.html 7 Reasons to Start Planning your Trade Show Calendar EarlyThe trade show event manager is responsible for everything from the booth design, to securing a location and setting up the space. This can be a huge undertaking that requires months of planning. Trade show managers often get so caught up in their day-to-day tasks that they forget about the big picture—planning out their next year's events early enough to lock down venues, find sponsorships, and make sure all necessary trade show materials are available when needed. Event managers who wait until the last minute to plan their events may find that good locations and sponsorships are already taken, and they may not have enough time to order or produce all of the necessary trade show materials. Additionally, last-minute planners may be rushed and stressed during the event itself. According to a study by the Event Marketing Institute, nearly 60% of event planners start planning their events six months or more in advance. 1. Secure good locationsEvent managers often find it difficult to secure good locations for their trade shows because venues tend to fill up quickly. If planners wait until the last minute to book a space, they may be forced to choose a location that is not ideal or that is already booked. It is much easier to find a good location if event managers start planning their calendar early. Venues often offer discounts for those who book early, and they are more likely to have spaces available at that time. 2. Avoid stress and rushed preparations during the eventWhen event managers are rushed and stressed, it can often lead to mistakes. This can cause problems for the event as a whole, and it can also be very frustrating for those who are working on the event. In order to avoid stress and rushed preparations, it is important for event managers to start planning their events early. This will give them enough time to make sure that everything is organized and ready to go when the day of the event arrives. Additionally, by planning early, event managers will have more time to relax and enjoy the event itself. 3. Get more out of sponsorshipsSponsors are often more likely to work with event managers who start planning their events early. This is because they know that planners who wait until the last minute are often in a hurry and may not have time to fully capitalize on the sponsorship opportunity. Event managers who start planning their events early have more time to research potential sponsors and to create a sponsorship package that is appealing to them. They also have more time to follow up with potential sponsors and to make sure that the sponsorship agreement is in place before the event takes place. 4. Order materials and swag in advanceEvent managers who wait until the last minute to order materials and swag may not get the items that they want or need. This is because many companies require a minimum order quantity, which can be difficult to meet if planners do not know what they need until the last minute. It is much easier for event managers to order materials and swag if they start planning their events early. This allows them time to research different companies and to find the best deal possible. It also gives them time to make sure that they are ordering the correct items and that all of the necessary specifications are met. 5. Produce marketing materials in advanceEvent managers who start planning their events early often have more time to produce marketing materials. This is because they can plan the production schedule so that all of the materials are ready to go when they need them. Producing marketing materials in advance can be a huge advantage for event managers. It allows them time to make sure that all of the materials are high quality and that they meet all of the necessary requirements. Additionally, it gives them more time to promote the event and to generate interest in it. 6. Create a timeline and checklistOne of the best ways to avoid stress and last minute preparations is to create a timeline and checklist. This allows event managers to plan out all of the tasks that need to be done, and it helps them to stay on track. A timeline and checklist can be especially helpful for event managers who start planning their events early. This is because it allows them to track their progress and to make sure that they are on schedule. 7. Get help from othersEvent managers who start planning their events early often have more success because they are able to delegate tasks to others. This allows them to focus on the bigger picture and to make sure that all of the important tasks are taken care of. Delegating tasks can be a huge advantage for event managers. It allows them to get help from others, which can lighten their load and make the task easier to accomplish. Additionally, it can help them to build better relationships with the people who are helping them with the event. Event managers who start planning their events early are more likely to have a successful event. These tips will help you plan your next event so that it is stress free and enjoyable for everyone involved! If you want to have a successful trade show rental booth, it is important to start planning early. By planning ahead, you will be able to avoid stress and last minute preparations. You will also have more time to get the most out of your sponsorship opportunities. Additionally, you will be able to produce high quality marketing materials and order the necessary materials and swag in advance. Finally, you will be able to create a timeline and checklist so that you can stay on track. via https://www.purexhibits.com/7-reasons-to-start-planning-your-trade-show-calendar-early/ 7 things you need to do before you take possession of your rental boothAre you getting ready to take possession of your exhibit rental from your booth builder? If so, there are a few things you need to do before you can start using it. In this blog post, we will discuss seven important steps that you need to take before you can begin using your rental booth. By following these steps, you'll make sure that everything goes smoothly when you set up for your next trade show! Step # One: Inspect the BoothThe first thing you need to do is inspect the booth. Make sure that there are no damages or missing pieces. If there are any problems, report them to your booth builder immediately. Make sure the booth vendor cleans and removes any materials utilized to construct the exhibit from your booth. Step # Two: Check booth orientationThe second step is to check the orientation of your booth. Make sure that it is set up the way you want it before you take possession of it. This is very critical , as it can be difficult to make changes once the booth is delivered. Step # Three: Make sure your graphics are in the right spotThe third step is to make sure your graphics are in the right spot. This means that you need to check the dimensions of your booth and graphics, and make sure they match up correctly. If there are any discrepancies, report them to your booth builder immediately. It may be necessary to order new graphics, so it's important to catch any problems as soon as possible. Step # Four: Examine all of the technology equipmentThe fourth stage is to inspect all of the technological gadgets. Ensure that it is in good working order and in excellent shape. Familiarize yourself with how to utilize all equipment before your onsite install sales team arrives so you know what to do if there are any problems. Step # Five: Make sure the Booth is StockedThe fifth stage is to make sure the booth is stocked. This means that you need to check all of the inventory and make sure that it's there. If anything is missing, report it to your booth builder immediately. Step # Six: Review the Booth LayoutThe sixth step is to review the booth layout. This means that you need to make sure all of the components are in the right place, and that there is enough space for people to move around. It may be necessary to make some changes to the layout, so it's important to catch any problems as soon as possible. Step # Seven: Train Staff on How to Use BoothThe last step is to train your staff on how to use the booth. Make sure everyone is familiar with the layout and knows how to operate all of the gadgets. This will help ensure that your exhibit runs smoothly during the trade show. Your exhibit rental booth is the first impression that potential customers will have of your business and products. Make sure it looks professional by following these 7 steps before you take possession of it from your booth builder. via https://www.purexhibits.com/7-things-you-need-to-do-before-you-take-possession-of-your-rental-booth/ 7 Reasons Why Event Planners Should Attend Trade ShowsAre you an event planner looking for new and innovative ideas? If so, then you should attend a trade show! Trade shows are a great place to find new products, services, and trends that can help make your events more successful. In this blog post, we will discuss seven reasons why you should attend a trade show as an event planner. We hope that after reading this post, you will be convinced that trade shows are a valuable resource for event planners! Reason #01: Trade Shows Offer a Unique Opportunity to NetworkOne of the best things about trade shows is that they offer a unique opportunity to network with other professionals in the event industry. This can be extremely beneficial, especially if you are looking for new vendors or ideas. In addition, networking at trade shows can help you build relationships with other professionals that can come in handy down the road. Building relationships with other professionals is an excellent way to share ideas and expertise. So, if you are looking to expand your network, then a trade show is definitely the place to be. Reason #02: Trade Shows Offer Great Educational OpportunitiesAnother great thing about trade shows is that they offer great educational opportunities. You can learn about new products and services, as well as hear from industry experts on various topics. This can be extremely beneficial, especially if you are looking to learn more about the event industry and how to make your events more successful. In addition, trade shows provide a great opportunity to get hands-on experience with new products and services. So, if you are looking to learn more about a certain product or service, then attending a trade show is a great way to do that. Reason #03: Trade Shows are a Great Place to Find New VendorsOne of the main reasons why event planners should attend trade shows is because they are a great place to find new vendors. At a trade show, you will have the opportunity to meet with various vendors and see their products and services up close. This can be a great way to find new vendors that can help make your events more successful. In addition, attending a trade show can be a great way to get discounts on products and services from various vendors. So, if you are looking for new vendors, then a trade show is the place to be! Reason #04: Trade Shows Offer Unique Product and Service OpportunitiesAnother great thing about trade shows is that they offer unique product and service opportunities. At a trade show, you will have the opportunity to see products and services that are not available anywhere else. This can be a great way to find new products and services that can help make your events more successful. In addition, trade shows are a great place to learn about new trends in the event industry. So, if you are looking for new ideas, then a trade show is definitely the place to be. Reason #05: Trade Shows are a Great Way to Stay up-to-Date on Industry TrendsAnother great thing about trade shows is that they are a great way to stay up-to-date on industry trends. At a trade show, you will have the opportunity to hear from industry experts on various topics. This can be a great way to learn more about the event industry and how to make your events more successful. In addition, trade shows are a great place to see new products and services that are trending in the event industry. So, if you are looking for new ideas, then a trade show is definitely the place to be. Reason #06: Meet Industry Peers and ColleaguesOne of the best things about trade shows is that they offer a great opportunity to meet industry peers and colleagues. At a trade show, you will have the opportunity to meet with other professionals in the event industry. This can be extremely beneficial, especially if you are looking for new vendors or ideas. In addition, networking at trade shows can help you build relationships with other professionals that can come in handy down the road. Building relationships with other professionals is an excellent way to share ideas and expertise. So, if you are looking to expand your network, then a trade show is definitely the place to be. Reason #07: Meet your Trade Show Partner in PersonIf you are working with a trade show partner, it is important to meet them in person. A great way to do this is by attending the same trade show as your partner. This will give you the opportunity to meet them in person and discuss your partnership further. In addition, meeting your trade show partner in person can help build trust and strengthen your partnership. Meeting your trade show partner in person is a great way to get the most out of your partnership. So, if you are working with a trade show partner, be sure to attend the same trade show as them! Trade shows are a great place for event planners to go in order to find new vendors for your upcoming exhibit rentals. via https://www.purexhibits.com/7-reasons-why-event-planners-should-attend-trade-shows/ 18 Steps to Take After Your Trade Show for Future Success!If you just completed a trade show, congratulations! Trade shows are a great opportunity to get in front of new customers and promote your business. However, the work doesn't stop once the trade show is over. In this blog post, we will discuss 18 steps that you need to take after your trade show to ensure future success. Thank your Event OrganizersThe first thing you should do after a trade show is thank the event organizers. They put a lot of work into putting on the trade show, and they deserve your appreciation. Appreciation goes a long way, and it can help you establish a good relationship with the event organizers. Thank your booth attendeesThe next thing you should do is thank the attendees that stopped by your booth. Trade shows are a great way to meet new people and make connections. If someone stops by your booth, treat them with kindness and respect.You never know when that person might be a potential customer or referral source. Debrief the staffAfter the trade show is a great time to evaluate your booth staff and their performance. Trade shows can be stressful, so it's important that you talk to your employees about what went well and what could have been improved upon. If there were any issues, try to figure out how they can be fixed for next time. You want to make sure that your booth staff is on the same page, so they can work together effectively. Evaluate the " Wrinkles"Now is also a good time to evaluate the "wrinkles" or problems that arose during the trade show. Maybe your traffic was lower than expected, or you didn't make as many sales as you wanted. Whatever the issue may be, try to identify it and come up with a plan to fix it. Trade shows are a great opportunity to learn from your mistakes. Seek Feedback from Trade Show VisitorsOne of the best ways to improve your trade show strategy is to seek feedback from Trade Show visitors. Ask them what they liked and didn't like about your rental booth. What did they find interesting? What was the most effective part of your pitch? This feedback can be used to improve your trade show strategy for future events. Analyze and Record Basic Lead DataNow is a good time to analyze and record your basic lead data. Trade shows are a great opportunity to generate leads, so you want to make sure that you track all of the leads that you generated at the event. This information can be used to help determine your return on investment for the trade show. Do a Technology ReviewAfter a trade show, it's a good idea to do a technology review. Trade shows are a great opportunity to test out new technologies and see how they work in a live environment. If you have any issues with your technology, now is the time to address them. You don't want any major problems popping up during your next show. Analyze the budgetThe next step is to analyze your Trade Show budget. Trade shows are expensive, so you want to make sure that you get the most bang for your buck. Analyze how much money was spent on each aspect of the trade show and determine whether it was worth it or not. For example, if you spent a lot of money on a Trade Show Exhibit Rental, but it didn't generate many leads, you may want to consider using a smaller Trade Show Display for your next show. Post the highlightsDon't forget to post the Trade Show highlights on your social media accounts. Trade shows are a great marketing opportunity, so you want to let people know that you were there and how much fun it was. This will give potential customers an idea of what they missed out on and encourage them to attend the next Trade Show. Have the sales team follow upNow that your Trade Show is over, it's time for the sales team to follow up with Trade Show leads. Trade shows are a great opportunity to generate new business and make connections, so you want to capitalize on them as much as possible. The sales team should set up meetings with all of their Trade Show leads and start working on closing some deals. But avoid the hard sellTrade Show visitors are tired of being "sold" to, so you want to be sensitive to that fact. Instead, try striking up a conversation with Trade Show leads and getting them interested in what your company has to offer. Create an Attendee profile folderYou should also create an attendee profile folder for Trade Show visitors. This way, the sales team will have all of the information that they need to close the deal. The folders should include Trade Show leads' contact information and notes about their interests and needs. Track Related New RevenueYou want to track any related new revenue that was generated as a result of the Trade Show. Maybe you landed a new client or sold more products than usual. Whatever the case may be, make sure to track it and celebrate your success. Monitor Social Media CommentsIt's a good idea to monitor social media comments about your Trade Show. This way, you can address any negative feedback and make sure that your Trade Show was a success from the customer's perspective. Keep Attendees EngagedOne of the biggest challenges after a Trade Show is keeping attendees engaged. You don't want them to forget about your company and lose interest in what you have to offer. Try sending out a series of emails that keep them up-to-date on your company's latest news and products. You can also send out offers for discounts on your products or services. Create quality follow-up contentFollow up Trade Show content should be high-quality and relevant to Trade Show visitors. The last thing you want is for Trade Show attendees to unsubscribe from your emails because they're not interested in what you have to offer. You can create a video or blog post that recaps the Trade Show and highlights the best moments of it. Trade Show attendees will appreciate the extra effort that you put into creating Trade Show follow-up content. Follow up fastThe faster you follow Trade Show leads, the better chance you have of closing a sale. You don't want to wait too long after your Trade Show to reach out to potential customers because they may forget about it. Your Trade Show follow-up content should be sent out within a week of the Trade Show, so Trade Show attendees don't forget about your company and what it has to offer them. Schedule future Trade ShowsIt's not enough to just go to one Trade Show; you need to schedule several more in order for Trade Show marketing to be effective. Trade Shows are a great opportunity for businesses of all sizes, so you want to make sure that you take advantage of them as much as possible by attending multiple Trade Shows throughout the year. Attending Trade Shows is a great way to market your business and generate new leads. If you want to ensure future success, make sure to follow these 19 steps after your Trade Show. By capitalizing on the opportunities that Trade Shows provide, you'll be able to increase sales and grow your company.
via https://www.purexhibits.com/18-steps-to-take-after-your-trade-show-for-future-success/ Are you prepared for your first trade show? Here's some adviceFor the uninitiated, here's that tingly feeling you get when you just can't wait for your first trade show. The thrill of finally being able to meet face to face with prospective customers is invigorating. No more postcards or email messages back and forth, arguing over price quotes or worrying about whether or not they'll actually remember what they saw on your website or who you are. Trade shows are the greatest! Actually, trade show season is right around the corner. Are you ready? It's not too early to start preparing. Here are some tips for a successful first trade show: 1) Keep your expectations in checkA lot of people get really excited about their first trade show - sometimes so excited that they forget this fact: Nobody knows who you are, and nobody cares. It's just not the way it works. You have to go in knowing that YOU are going to be doing most of the work to make sure everybody knows who you are and what you do. Trade shows are primarily about YOU making contact with PEOPLE so YOU can tell THEM all about YOURSELF. Don't expect THEM to come to YOU. You go to THEM, then you tell THEM all about you and your company. 2) Know the show's goalWhat does the show mean to you? What are you trying to accomplish with this trade show? Are there specific things that you want out of it? Is attendance important to your bottom line (that is, will having more people at the show directly benefit your bottom line)? Make sure that your goals for this trade show fall in line with what the show itself can do for you. If there are no attendees who fit into YOUR market, don't waste your money on exhibiting space. 3) Have a planMake sure that your booth design and your trade show strategy match up with the size of the space you've been assigned. We can't tell you how many times we've seen exhibitors end up flopping all over their space, trying to make stuff work in an area that's at least twice as big as they needed - and it doesn't matter how good the product is... If the flow through the booth isn't efficient and comfortable, nobody will stop to look or listen. Know ahead of time what type of trade show traffic flow works best for your business. If it's back and forth, then set things up so people walking by will notice you before they're gone. If you want to steal people's attention the second they walk by, then make sure your booth is designed with that in mind. 4) Have a good boothHere's another thing we see all the time: booths that aren't attractive. Exhibitors go with what they think is "good enough," but when you're setting up your first trade show, remember this: Good enough isn't good enough - it needs to be awesome . When you're building or designing your trade show rental booth and considering all of the different elements that go into it, don't just stop at putting something together that looks "good enough." Make sure it's an attention-grabbing booth design that will steal people's attention and make them want to know more about who you are and what you do. Think about how much money (in the form of new business opportunities) you'd have to spend in order for this trade show booth to pay for itself. 5) Have a good trade show strategyWhen you're planning your trade show marketing strategy, you need to remember that the purpose of attending a trade show is not just putting up a booth and waiting for people to come by. The most important aspect of any marketing plan is lead generation. You need a solid trade show marketing plan that will turn these interested prospects into actual paying customers. A good start would be pre-registering targeted leads who have requested information from you about your company or your products/services. Trade shows are all about matching people who might be interested in what you do with what you offer... And if they've already expressed interest in what you're doing, then it's like hitting the market with a guided missile. 6) Follow-upAfter the show is over, you need to make sure that everyone who came by your booth follows up on any leads or potential business opportunities they might have had contact with while at your trade show exhibit. Be consistent - follow up within 48 hours after the trade show ends so these prospects know you are serious about giving them information and following through on their requests. Even if the lead isn't ready to buy today, don't let them forget about you. "Out of sight = out of mind." Keep in touch! 7) Don't be shy!It's very easy for people attending trade shows to overlook your booth... "Oh, another catering company. Yawn." Yup. You have to fight for their attention. You have to be loud and proud about what you're offering - that's the whole point of a trade show! So don't just sit there quietly with good intentions as people walk by your booth day after day. Your job is to catch people's attention and invite them in for a closer look at what you've got going on so they can see how it will benefit THEM. 8) Listen to advice from a seasoned pro!Don't miss this opportunity if someone wants to share their knowledge with you... It won't happen again! If you haven't done an exhibit before and you're attending a trade show and someone wants to give you some free advice, STOP and listen! It might not always be right for your industry or market, but it's an opportunity that doesn't happen every day. So don't just blow it off because this person isn't who you wanted to talk to. Be polite and take whatever they have to share with you - do the best you can to apply it as best as possible going forward. 9) Focus on what should drive decisions about your booth... NOT what competitors are doing!And finally... What trade shows should I attend? Where is my target audience? Those questions should drive decisions about where and when a company attends a trade show... But companies spend way too much time focusing on what their competitors are doing at a trade show instead of where their target audience, the buyers and decision-makers will be. It's easy to sit there and get distracted by other exhibitors around you... Why? Because it's human nature. "Why did that booth have a better looking display than ours?" "I wonder what they're going to say about that product." "We should be doing something different with ours!" That kind of thinking is a BIG mistake! Focus on attending one or two key local shows every year. If you can't afford to do this, then focus your attention on marketing via other online marketing avenues so you don't have to attend. After all, why go broke attending shows when you can produce the same results online via other methods? But if you are going to exhibit at a trade show, make sure YOU choose where YOU want to go. Don't let anyone else make that decision for YOU! Trade shows can be a great way to generate sales and bring in new business if you're doing them correctly: reaching the right prospects, enticing them into your booth with an eye-catching design and professional displays, engaging them through interesting conversation that introduce tons of benefits you have to offer and then following up after the event. These tips should help any company do their trade show marketing more effectively... And remember - success is all about trial and error! Try it out at one or two events before you invest too much money. Then adjust what doesn't work so you can get even better results for your time and money invested at future events!" via https://www.purexhibits.com/are-you-prepared-for-your-first-trade-show-heres-some-advice/ 9 Steps to creating a killer brief for your graphic designerA design brief is an often overlooked part of the design process, but one that shouldn't be ignored. It helps you and your designer understand what you want and need from a project before it begins. Designers - Do you ever get clients who give little to no input and expect a great final product? Clients - Have you ever hired a designer because their portfolio looked amazing? Maybe you didn't have any idea what the finished product was supposed to look like. You're not alone! Here are 9 steps to making an effective brief so that both of you are on the same page before starting your project. 1) Understand what a design brief isA design brief is a necessary step in the design process. It's important to know what you want and need before hiring a designer or starting a project of your own. A good brief will not only give more insight into what you want, but also save time and money by avoiding miscommunication between you and your designer . 2) IntroLet your designer know what you hope to achieve with the design. This is where you should mention if you have a brand guideline or any other important information that will help them create something amazing. 3) Have an outlineIt's important to have key words and phrases that can be used to express your ideas. Here are the main questions you should answer before starting a project: -What mood would best fit my brand? -How should this design feel? -Am I looking for an artistic feel or simple packaging? -Is there anything in particular I want to convey? 4) Look + FeelIf you have a specific style or mood that you want to portray through your work, let your designer know. If there are key items that need to be included in the design, mention them. -What colors do you want to use? -Is there a specific size you need this design to be? Are there any extra details that need to be included? via https://www.purexhibits.com/9-steps-to-creating-a-killer-brief-for-your-graphic-designer/ How to Exhibit at a Trade Show: Building an Exhibit for your business.Are you looking for a way to promote your business at a trade show? If so, consider exhibit rental booths. Booth display rentals can be a great way to get your business in front of potential customers and clients. However, it's vital to do your research before renting a booth. 1# First and foremost, why should you go to a trade show?Trade shows can be a great way to promote your business and get in front of potential customers. They offer a unique opportunity to exhibit your products or services to a large number of people in a short amount of time. Additionally, trade shows allow you to meet with other businesses and learn about new trends in your industry. If you're unsure whether a trade show is the right marketing strategy for your business, do some research. Talk to other companies that have exhibited at trade shows and ask them about their experience. 2# Picking Goals for SuccessBefore you rent a booth, it's essential to set some goals for success. What do you hope to achieve at the trade show? Are you looking to generate leads? Increase brand awareness? Meet with potential clients or partners? Once you know your objectives, you can discuss with your booth vendor to tailor your exhibit rental booth accordingly. If you're looking to generate leads, make sure your booth is set up for visitors to interact with your sales team. If you're looking to increase brand awareness, make sure your exhibit is eye-catching and memorable. Whatever your goals may be, make sure they are clear and measurable so that you can track your success after the show. 3# Mapping out your budgetBefore shopping for exhibit rental booths, it's essential to have a budget in mind. Booth displays can be expensive, so make sure you know what you're willing to spend. There are a variety of factors that will impact the cost of your booth rental, including the size and complexity of the exhibit, as well as shipping and labor costs. Be sure to factor in all of these expenses when creating your budget. It's also important to remember that trade shows can be expensive overall. Make sure you have a plan for how you will cover the cost of attending the show, including booth rental fees, travel and hotel expenses, and food and entertainment. If you're not sure where to start, ask your exhibit rental company for a breakdown of costs. They should help you create a budget that fits your needs. 4# Maximising your exhibit impactOnce you've rented your exhibit rental booth, it's essential to make the most of it. Make sure your exhibit is well-organized and easy to navigate. Use signage and graphics to explain your business and how visitors can interact with you. Be sure to have plenty of marketing materials on hand, such as brochures, business cards, and fliers. And most importantly, make sure your team is prepared to engage with potential customers actively. The exhibit rental booth is only one part of the trade show equation. Please make sure you put in the effort to make the most of it! 5# Drawing in a crowdOne of the most important goals of any exhibit rental booth is to draw in a crowd. This can be difficult, primarily if your booth is located near a competing company. You can do a few things to maximize your exposure and draw in traffic. First, make sure your exhibit is eye-catching and memorable. Use bright colors, exciting shapes, and unique materials to set your booth apart from the competition. Second, make sure your team is prepared to engage with potential customers actively. Have sales materials on hand and be ready to answer questions about your business. Third, make use of promotional items to draw attention to your booth. Give away free samples, t-shirts, or other branded merchandise. Fourth, participate in the show's activities. Attend the keynote speeches and panel discussions, and visit the other exhibitors in your industry. Using these strategies, you can ensure that your exhibit rental booth is a success! Trade shows are an excellent opportunity to get in front of potential customers and generate leads. You can create an exhibit that will help your business stand out from the competition and attract new customers by following these tips. Are you ready to start planning your trade show rental exhibit? Contact us today to get started!
via https://www.purexhibits.com/how-to-exhibit-at-a-trade-show-building-an-exhibit-for-your-business/ |
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Our professional, who are frequently under pressure from tight deadlines or other constraints, benefit from our professional exhibit builders' ten years of experience streamlining the construction process and making it easier for them to efficiently install exhibits at conventions without sacrificing quality craftsmanship in the process. Follow Me
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