What to Look for When Hiring a Trade Show Event Manager?If you're like most business owners, you probably don't have a lot of time to manage every detail of your company. That's why it's important to delegate tasks to the right people, and hiring a Trade Show Event Manager is one of those decisions that can help free up your time. But with so many choices out there, how do you know which one is the right fit for your business? In this blog post, we will discuss the key things you need to look for when making this decision. 1# Fun and Creative :One of the most important things to look for when hiring a Trade Show Event Manager is their creativity. After all, this is the person who will be responsible for planning and executing your company's trade show strategy. So make sure they have a track record of being creative and coming up with new ideas. In addition, you want to make sure that they are fun and easy to work with. You'll be spending a lot of time with this person, so it's important that you get along well. 2# Energetic and Motivated :Another key trait to look for is energy and motivation. Your Trade Show Event Manager will be responsible for a lot of tasks, so they need to be able to stay motivated and get the job done. Plus, it's always nice to have someone who is excited about their work. So if you're looking for a Trade Show Event Manager, make sure to ask them about their previous experiences and what they're looking forward to in this role. 3# Confident & Knowledgeable :You want to make sure that your Trade Show Event Manager is confident and knowledgeable. This person will be representing your company at trade shows, so they need to be able to answer any questions that potential customers may have. They should also know the latest trends in the industry so they can create an effective strategy for your business. 4# Mature & Organized :You'll want to make sure your Trade Show Event Manager is mature and well-organized. They must be able to remain calm in stressful situations. It also helps if they have a good sense of organization, as the planning procedure may go more quickly that way. 5# Good Communicator :Your Trade Show Event Manager should be a good communicator. They need to be able to effectively communicate with you, their team, and the vendors they work with. This is crucial for ensuring that everyone is on the same page and that the trade show runs smoothly. 6# Multi-Tasker :Your Trade Show Event Manager should also be a multi-tasker. This person will have a lot of balls in the air at once, so they need to be able to handle multiple tasks simultaneously. If you're looking for someone who can take on a lot of responsibility, then this is the key trait you're looking for. 7# Proven Track Record :Finally, you'll want to make sure that your Event Manager has a proven track record. Ask them for examples of previous work and see how they responded. This will give you a good idea of their capabilities and whether or not they are the right fit for your company. Trade show event managers are responsible for organizing and running exhibit booth rentals , which includes everything from selecting the location to hiring staff. It is important that they have experience with similar events as yours - do not be afraid to ask them about previous projects. A good candidate will also possess excellent time management skills so that they can allocate resources efficiently and effectively without neglecting any of the details. via https://www.purexhibits.com/what-to-look-for-when-hiring-a-trade-show-event-manager/
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How Exhibitors are Boosting Business: Strategies That Are WorkingThere is no question that trade shows are a powerful marketing tool. Exhibitors who use the right strategies can see a significant boost in business. Here are some of the most effective tactics: According to the Center for Exhibit Industry Research, the significance of exhibiting your brand at trade shows has grown considerably, and why brands exhibit has changed over time. #1 Funding is on the riseMany businesses understand that exhibiting at trade shows allows them to promote their brand to their target audience and build it faster. That’s why trade show funding is on the rise. In fact, a study by Event Marketer found that 78% of exhibitors planned to increase their trade show budget. This is likely due to the overwhelming number of trade shows available and the perceived value they offer. 2# Digital strategies increased in importanceWhile trade shows have always been a powerful marketing tool, their importance has grown in recent years as digital strategies have taken center stage. Channels deployed most frequently Email Marketing / Promotion 49% Website/Microsite 41% Social Media Platforms (excluding LinkedIn) 37% 35% The trade show environment is the perfect place to test and measure the effectiveness of these digital strategies. Attendees are more engaged than they are online, making it easier to connect with them. 3# It's possible to assess the success of trade showsIt is essential for any business to track the effectiveness of its marketing spending in order to make informed judgments about whether or not to continue investing in marketing activities. When a brand has the proper system in place, measuring the success of trade shows is simple. Key Measures of Success
4# The criteria for exhibiting has changed over timeThe criteria for exhibiting has changed over time as trade shows have become more crowded and competitive. Now, businesses are looking to trade shows not only to generate leads but also to increase brand awareness and create a connection with their customers. In order to achieve these objectives, businesses need to exhibit at the right trade shows and use the correct strategies. Key Reasons to exhibit
5# Booth design is more important than everEvent Booth Rental design has always been an important factor in trade shows, but it has become even more critical in recent years. Businesses are looking for booth designs that will help them stand out from the competition and create a powerful impression on attendees. That’s why it’s essential to work with an experienced trade show rental company that can help you create a booth design that will meet your objectives. Now that you know some of the most effective strategies for boosting business at trade shows, it’s time to put them into action! via https://www.purexhibits.com/how-exhibitors-are-boosting-business-strategies-that-are-working/ How to Calculate a Trade Show Rental Exhibit Budget for Maximum ROI?When it comes to trade shows, you want to make sure that you are putting your best foot forward. This means having a booth that looks great and is able to draw in potential customers. But how can you do this without breaking the bank? One way is to calculate your trade show rental exhibit budget carefully. In this blog post, we will discuss some tips on how to do just that! 1# Set your objectivesBefore you start calculating anything, it is important to set your objectives. What are you hoping to achieve at the trade show? Do you want to increase brand awareness? Drive traffic to your website or booth? Generate leads? Once you know what your goals are, you can start crafting a budget that will help you reach them. 2# Set realistic goals to meet your objectivesNow that you have your objectives in mind, it is important to set realistic goals. This means taking into account things like the size of your booth, the type of exhibit you are using, and how much traffic the trade show is typically seeing. Don’t be tempted to set goals that are too high – this can quickly lead to exceeding your budget. 3# Allow a good ROI when setting your budgetWhen it comes to trade shows, you want to make sure that you are getting a good return on investment (ROI). This means that your budget should be calculated in such a way that you are making back more than what you invested. This doesn’t mean that every penny needs to be accounted for – there is always some room for error. But, it is important to have a general idea of what you should be making back from your investment. 4# Break down your budget into spend, including taxesNow that you have a general idea of what you want to achieve and how much money you want to spend, it is time to break down your budget into specific categories. This will help you stay on track as you allocate funds for things like the booth itself, shipping and transportation, staff, marketing materials, etc. Be sure to include taxes in your budget, as this is something that can quickly add up. When it comes to calculating a trade show rental exhibit budget, it is important to be thorough and realistic. Items to budget for
5# Compare budget with financial objectivesNow that you have a well-rounded budget, it is important to compare it with your financial objectives. This will help you determine if the two are aligned and whether or not adjustments need to be made. It is also a good idea to keep track of how much money you are spending as the trade show progresses – this can help you stay on track and within your budget. Calculating your trade show rental exhibit budget can be tricky. You want to make sure you have enough money to cover all of your expenses, but you don’t want to blow your entire budget on your booth. The good news is that we can help! Our team has a lot of experience in this area and we know how to get the most out of your investment. Contact us today for a free consultation and let us help you plan the perfect exhibition booth rental budget for maximum ROI. via https://www.purexhibits.com/how-to-calculate-a-trade-show-rental-exhibit-budget-for-maximum-roi/ The Importance of Marketing Automation for Trade ShowsDespite the rapid embrace of technology and digital media in business, physical trade shows remain an essential element of B2B marketers' plans. While trade shows are usually an important opportunity for both exhibitors and visitors, utilizing marketing automation for your trade shows can result in significant income. Using marketing automation to boost efficiency in information gathering and management, as well as constant lead nurturing and accurate Rol, can provide significant results for trade show exhibitors. 5 Important Statistics of Trade Shows
Missed Opportunities by B2B MarketerDespite the fact that trade shows are extremely popular, digital marketers still rely on traditional techniques to gather data from booth visitors. Paper Based Lead FormsWith the continued rise of internet-connected devices and an increasing number of clients to cater for, most business owners are still relying on paper-based lead forms and business cards to gather information from trade show visitors. This necessitates a lot of time-consuming data entry and the risk of destroyed information. Missed Demographic InfoAccording to a recent poll, more than half (55%) of exhibitors fail to collect vital lead qualifier data from their visitors, making the initial follow-up with trade show leads more challenging for your sales staff. Solution?Create a dedicated landing page to collect data from trade show leadsCreate a dedicated landing page to collect date from trade show leads. Plus, use an online form builder and email marketing tool to consolidate and automate the data collection process. On average you can expect: Better Data: Capture both basic company information and very specific demographic information such as seniority level and job function, so your sales team knows exactly who to target. Better Follow-up: Send an automated, personalized follow-up email within 24 hours of the trade show. This starts what will hopefully be a long and mutually beneficial relationship with your visitor before they even step foot back in their office. Better Engagement: Capture social media profile information so you can engage them on relevant social media channels, including LinkedIn. This way you get to know your leads before they can even say no. By doing this you increase your chances of converting the leads into purchase because by dedicating time and effort into landing page design and capturing vital data. Content Ideas for Trade Show Drip Campaigns:Event Recaps : The day after the event, send a recap email with a video or blog post to congratulate them on making it through the show and thank them for stopping by your booth. Event Reminders: A reminder a few days before the event starts to remind your visitors that they still have time to register if they haven't already. Before Event Pitches: Send content that speaks to the issues your target audience will be looking for at the event. Increase engagement by including a link to pre-event webinars or videos you have created surrounding the upcoming topics of discussion. Follow Up Content : After they've returned from the event, send an email with more useful follow up pieces of content on the same topics that were discussed at the event. Event Surveys: At the end of the trade show send an email with a link to a quick survey where you can ask for feedback. The key will be to keep it short and sweet so they actually fill it out! Luckily, there are now solutions available to help marketers manage trade shows successfully. These tools include: Hubspot - Event management and registration pages to capture data and run marketing campaigns before, during and after the event. They also provide live blogging services for events! Pipe drive - Create a landing page that allows people to sign up to your email list as they enter the event hall. You can then send targeted and automated follow up emails and track event leads in the Salesbox CRM. Zip whip - Collect phone numbers by using an interactive SMS form on your trade show registration page. This will allow you to pre-populate outbound emails and broadcast messages right after the event. Calculate ROIUnderstand your ROI:- Hubspot has a great tool to help you calculate your ROI. All you have to do is input your costs and leads, then they will crunch the numbers for you! Budget More Accurately :- Knowing your ROI will allow you to make future budgets more accurately. If you know from previous campaigns that a trade show only generates 25 leads, but costs $10,000 in people's time and marketing materials, you can plan next year's budget accordingly. Predict Future Returns :- You'll be in a much better position to forecast the future and know when you should expand and cut back once you've succeeded in establishing a system that measures Expenses vs Revenue as an investment. Marketing automation is a powerful tool that can help you streamline your trade show marketing efforts. By automating tasks like email marketing, lead capture, and lead routing, you can free up time and resources to focus on other aspects of your trade show strategy. If you’re looking to improve your exhibit booth rentals, consider implementing some form of marketing automation into your plan. Need help getting started? Contact our team today for more information! via https://www.purexhibits.com/the-importance-of-marketing-automation-for-trade-shows/ 8 Tips for Marketing Your Exhibit Rental Effectively at Trade ShowsIf you're looking to increase traffic and visibility for your exhibit rental at trade shows, then you need to start marketing it effectively. There are a lot of things to consider when marketing your exhibit, such as the target audience, the message you want to send, and how you will reach your target audience. In this blog post, we will discuss eight tips that will help you market your exhibit rental effectively at trade shows! 1# Define your target audienceThe first step in effective marketing is to define your target audience. Who are you trying to reach with your exhibit rental? Once you know who your target audience is, you can start developing messaging that resonates with them. Make sure to keep in mind what type of trade show your exhibit will be at. Some trade shows are more general in nature, while others are more specific to a certain industry. For example, if your exhibit rental is for a trade show that focuses on the automotive industry, then your target audience would be people who work in the automotive industry. You would need to develop messaging that resonates with them and speaks to their needs. 2# Develop a strong messageOnce you know who your target audience is, you need to develop a strong message that will resonate with them. What do you want people to walk away from your exhibit knowing? Your message should be clear and concise, and it should focus on what benefits your exhibit rental can provide for attendees. For example, if your exhibit rental is for a trade show that focuses on the automotive industry, your message might be something like "Discover how our exhibit rental can help you increase sales and grow your business." This message speaks to the needs of people who work in the automotive industry and highlights the benefits of using your exhibit rental. 3# Create a strong visual identityYour exhibit rental should have a strong visual identity that will stand out from the other exhibits at the trade show. This means having a clear and concise logo, typography, and color scheme. Your visuals should also be aligned with your messaging so that people will immediately know what your exhibit is about by looking at it. For example, if you're exhibit rental is for a trade show that focuses on the automotive industry, your logo might be an image of a car. Your typography might be in bold fonts with an industrial/mechanical look and feel. And your color scheme might be shades of blue and green to match the automotive industry. Your visuals should also be consistent across all of your marketing materials, from your website to your trade show booth. For example, if you have a booth at a trade show, make sure that the graphics on your exhibit are the same as the graphics on your website and other marketing materials. This will help create a strong visual identity for your exhibit rental. 4# Use social media to reach your target audienceSocial media is a great way to reach your target audience and promote your exhibit rental. There are a number of different social media platforms that you can use, such as Facebook, Twitter, LinkedIn, and Instagram. Each platform has its own strengths and weaknesses, so you need to decide which platforms will work best for you. For example, if your target audience is mostly made up of business professionals, then LinkedIn would be the best platform to use. If your target audience is younger and more engaged with social media, then Instagram might be a better option. Make sure to create social media posts that are engaging and will make people want to learn more about your exhibit rental. And be sure to post regularly so that you stay top-of-mind with your target audience. 5# Send email marketing to reach your target audienceEmail marketing is another great way to reach your target audience and promote your exhibit rental. There are a number of different ways to use email marketing, such as sending out regular newsletters, promoting special offers, or running a contest. The key is to create emails that are engaging and will make people want to learn more about your exhibit rental. For example, if you're running a contest, make sure to include all the details in the email and give people a way to enter. And be sure to send out regular newsletters so that people will keep coming back to your website or exhibit booth. 6# Have a strong call to actionYour exhibit rental should have a strong call to action that encourages people to learn more about your exhibit. Your call to action can be as simple as asking people to visit your website or booth, or it could be something more elaborate like giving away free samples. Whatever you choose, make sure your call to action is clear and easy to understand. For example, if you want people to visit your website, include a link in the email or social media post. And if you want people to enter a contest, make sure to include all the details in the email or social media post. 7# Give people a reason to visit your exhibitPeople are more likely to visit your exhibit if you give them a reason to do so. One way to do this is by offering free samples or discounts on products or services. Another way is by running contests or giveaways. Whatever you choose, make sure the incentive is something that people want. For example, if you're giving away free samples, make sure the samples are something that people will want to try. And if you're running a contest, make sure the prize is something that people will want to win. The bottom line is that you need to give people a reason to visit your exhibit rental. 8# Make sure your exhibit is well-maintainedYour exhibit rental should be well-maintained so that it looks its best when you're at a trade show. This means making sure all of the graphics are in good condition, the furniture is clean and polished, and the lights are working properly. If there are any problems with your exhibit, make sure to fix them before the trade show. If you're looking to increase traffic to your exhibit rental, using social media, email marketing, and a strong call to action are great ways to do so. Make sure your exhibit is well-maintained so that it looks its best when you're at a trade show. And finally, give people a reason to visit your exhibit by offering free samples or discounts on products or services. via https://www.purexhibits.com/8-tips-for-marketing-your-exhibit-rental-effectively-at-trade-shows/ The Cost of a Trade Show Rental Booth: What You Need to KnowA rental booth can help you make the biggest impression without breaking the bank for your most important trade shows. If you only attend one or two events a year with a decent booth size, renting a booth will make more sense than investing in a bespoke exhibit to get the most out of your investment. When calculating your trade show budget, you must consider not just the booth but also all associated costs. While you may want to be as large as your competition and communicate with your market in an effective manner, your budget will most likely limit how far you can go. How do you know how much to spend on your rental trade show booth?It's not an easy question. There are many factors that go into it, including what type of trade show event and where it takes place! Let's go back from the big picture view of a trade show event. First, figure out how long it takes your sales staff on average to close a deal after receiving an inquiry from a potential customer. If it takes three to six months, consider your expenses and possible income based on quarterly data. Assume that your average profit on a sale is $8,000. Analyze your trade show expenditures according to the potential return on investment. The cost of reserving booth space is typically $16,000 for a 20'x30' booth area, based on rough estimates. Add on all of the expenses, such as travel, literature, and marketing, which may total another $11,000. So you've spent an additional $27,000 on your exhibit now. A 20x30 rental exhibit can cost anywhere from $22,000 and $35,000 in total costs including graphics design, onsite Install and Dismantle and project management. If we take an average of $30,000 for one show, the overall cost is $57,000. These figures are based on the assumption that you rent a booth every year and can deduct your expenses yearly. If you're dedicated to trade shows as a viable lead source, you might want to invest in a bespoke booth, which will lower your overall costs of trade show participation over time. The question is: does this exhibit produce the leads you need to make at least 7 deals ($56,000 in profits) each year, as well as having a long-term influence on your company? If you believe it creates more leads, it's likely time to consider renting a bigger area with more show presence, which will lead to more lead generation. However, you may want to wait until the following year's show if your deals are closing as a result of your last event. Then you can calculate how many deals will be closed as a result of this trade show over the next 12 months. In an ideal world, companies should rent big or small booths based on three factors: the profits from the trade show, lead generation and monthly deal flow. If you're considering a trade show rental booth, it's important to understand the cost and what's included in that price. By understanding the different factors that go into the cost of a rental booth, you can make an informed decision about whether or not exhibiting at a trade show is the right move for your business. Have you ever exhibited at a trade show? What was your experience? via https://www.purexhibits.com/the-cost-of-a-trade-show-rental-booth-what-you-need-to-know/ Our professional, who are frequently under pressure from tight deadlines or other constraints, benefit from our professional exhibit builders' ten years of experience streamlining the construction process and making it easier for them to efficiently install exhibits at conventions without sacrificing quality craftsmanship in the process.
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Our professional, who are frequently under pressure from tight deadlines or other constraints, benefit from our professional exhibit builders' ten years of experience streamlining the construction process and making it easier for them to efficiently install exhibits at conventions without sacrificing quality craftsmanship in the process. Follow Me
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